The Oxford Road's cultural diversity is a common fact that is shared by smaller multicultural communities in the towns and cities surrounding it. There is a saying that has developed within the Oxford Road, "You can buy anything along the Oxford Road and if you can't get it there, it don't exist."
Oxford Road Reading is a constituted group whose aim is to support local businesses. All the money generated through Oxford Road fundraising, sponsorship and online adverts covers the cost of website maintenance, advertising and marketing.